Most local business owners have recognized the need to market on Facebook. With over 1.79 billion users signing onto the site monthly, it seems outright foolish not to utilize the site. One of the most effective ways of garnering reach on the site is through Facebook contests. Unfortunately, far too many budding entrepreneurs botch these contests. Avoiding the following mistakes can prevent this from happening.
Offering an Unrelated Prize
Holding a contest where the prize is a weekend getaway, free airline flight or brand new iPad will obviously get plenty of engagement. Unfortunately, much of it will not be the engagement you want. This is because these prizes will attract everyone instead of just those who might actually purchase your product. Offer gift cards for your shop or something similarly related as a prize instead.
Providing Ambiguous Rules
When holding a Facebook contest, you must ensure that all rules are clearly defined. This means fully explaining method of entry, the prize, winner selection criteria and how long the contest will run.
If your method of entry is something along the lines of “Like this status and share,” keep in mind that Facebook has rules against these types of contests. Local businesses do not typically have much to worry about, but to be on the safe side, many still use third-party apps. Regardless of how you run the contest, make sure you are clear on the rules.
Failure to Promote Facebook Contest
No one likes to inundate their fans with multiple posts about the same thing. This normal rule, though, does not apply when it comes to contests. It is not enough to make a single post and then forget about the contest until it is over. Share the status at least once a day, but make sure you are providing other useful content on the site as well.
Successful Facebook contests can quickly get a business hundreds or even thousands of new followers. This is only, of course, if it is done right. Keep the aforementioned mistakes in mind when running your contest, and strive not to fall into their traps.