With about one-quarter of internet users using Twitter and over 72 percent using Facebook, it has become obvious just how important social media marketing is. Having an effective social media strategy means making all the right moves for your business, but it also requires more than that. A great strategy can end in failure due to one mistake, and falling for the following social media myths can quickly lead to one of these mistakes.
Scheduling Tools Can Handle Everything
Scheduling tools are great for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and interact with people engaged on the page. It is also ideal to post certain content, such as industry-related breaking news, as it happens. Use schedulers if they help, but never forget a live person is always better.
The More Followers, The Better
Many local business owners gauge their social media marketing success on how many followers they have. Unfortunately, this is not always the case. Many page purchase followers, and some companies gather additional followers through contests. In either of these cases, engagement is not likely to follow.
Instead, focus on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and actual comments is even better. This shows real interaction, and it will tell you which content is doing best for your business.
Social Media Is Free
Social media technically is free, but oftentimes, having social media success is not. Facebook, for instance, does not show your content to everyone who likes your page. It all depends on how much engagement the post gets. Sometimes, it is necessary to promote a post. Unless a business owner is skilled in marketing themselves, it is also essential to have a social media manager.
There is no doubt that social media marketing can do great things for a company. All of these advantages, though, can be quickly undone if you do not fully understand social platforms. Refuse to fall for these myths, and you will be a step ahead of the competition.